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Amazon Advertising Management
We take the guesswork out of Amazon PPC. By targeting the right keywords and staying one step ahead of competitors, we run campaigns that boost sales while keeping your ad spend in check.
Our Successful Clients
Monthly Packages for Amazon Ads
Starter
- What’s Included
- Monthly Ad Spend $1,000 – $4,999
- Campaign setup & launch
- Sponsored Products optimization
- Weekly bid & keyword tuning
- Basic reporting
Growth
- What’s Included
- Monthly Ad Spend $5,000 – $14,999
- Everything in Starter
- Sponsored Brands & Display
- Advanced keyword harvesting
- Ongoing performance reporting
Scale
- What’s Included
- Monthly Ad Spend $15,000 – $29,999
- Everything in Growth
- Strategic placements & bid automation
- A/B testing
- Competitor & performance reviews
Enterprise
- What’s Included
- Monthly Ad Spend $30,000+
- Everything in Scale
- Dedicated strategist
- Custom ROI targets
- Premium reporting & alerts
*Fees can also be structured as % of ad spend (typically 10–15%) for clients with very high budgets.
Amazon PPC That Drives Profitable Growth
Clicks don’t pay the bills—results do. At AmzCrayon, we build conversion-focused Amazon PPC strategies designed to reach high-intent shoppers and turn visibility into sales. Backed by data and continuous optimization, we make every ad dollar work smarter to scale your brand profitably.
Our Amazon PPC Services
Keyword Research
We conduct in-depth keyword research to identify high-value, high-intent search terms that increase visibility and attract ready-to-buy customers.
Campaign Optimization
Our team sets clear goals, allocates budgets strategically, fine-tunes bids, manages keywords, and continuously monitors performance to maximize efficiency.
Reduce ACOS
We improve profitability by lowering ACOS through exact-match targeting, harvesting winning keywords, and eliminating wasted ad spend.
Increase Sales
Boost sales with comprehensive PPC audits, optimized listings, and strategic pricing support for new and existing product launches.
Weekly Reporting
Receive clear, actionable weekly reports that keep you informed on performance, optimizations, and growth opportunities.
Creative Design
We design compelling ad creatives that strengthen brand identity, stand out in competitive categories, and improve engagement.
Keyword Strategy
We deploy keywords across three match types to test performance and uncover the strongest opportunities. By effectively A/B/C testing each keyword, we identify which format delivers the best results and optimize bids accordingly to maximize efficiency and conversions.
Broad Match
Broad match targets keywords generically, allowing variations and additional words in search queries. This match type generates the highest number of impressions and helps discover new search terms.
Amazon Case Log ManagPhrase Matchement
Phrase match ensures the search query includes the keyword phrase in the correct order, while still allowing additional words before or after it. This provides a balance between reach and control.
Exact Match
Exact match triggers ads only when the search term matches the keyword precisely, letter for letter. While it delivers the fewest impressions, it offers the highest level of control and typically the strongest conversion performance.
Hundreds of Happy Customers
reviewed by Paul Grasso
For fully managed WordPress installs, WPEngine is my Go-To
"Nikita and team have been great in updating and solving some issues on our website. Their response time and communication has been on point for the entire project. The new updates are looking great and I am hoping will have a big affect on driving additional sales. I would higly recommend working with Nikita and the AmzCrayon team to address any site updates."
reviewed by Bailey Beykirch
For fully managed WordPress installs, WPEngine is my Go-To
"The team and Akash have been instrumental in enhancing our website. Their unparalleled dedication shines as they consistently exceed expectations, ensuring our team is fully enabled. The standout aspect is their unwavering commitment to promptly address and solve any challenges that emerge, demonstrating their exceptional problem-solving capabilities. "
reviewed by Jack
For fully managed WordPress installs, WPEngine is my Go-To
"The AmzCrayon Team excelled in assisting our transition from Magento1.0 to Shopify, ensuring minimal disruption to our daily operations. Their expertise and seamless collaboration have been pivotal in navigating this change, highlighting their exceptional ability to manage complex e-commerce platform migrations with efficiency and care."
reviewed by Linda Li
For fully managed WordPress installs, WPEngine is my Go-To
"I'm glad to work with the batch of intelligent and hard-working people, our website runs well under your help, so appreciate your team! It was a pleasure working with you and your company. Great job!"
Sponsored Products
Sponsored Product ads increase visibility and drive sales by placing your products in Amazon search results and on relevant product detail pages. These ads capture high-intent shoppers at the moment they’re ready to buy, making them a core part of any successful Amazon PPC strategy.
Brand Campaign
Brand campaigns focus exclusively on your branded keywords and are primarily used for defensive advertising. They require minimal spend while protecting your brand from competitors bidding on your name and ensuring you maintain full control of branded traffic.
Competitor Brand Campaign
Competitor brand campaigns target rival brand keywords to capture market share and drive incremental sales. With controlled budgets and high purchase intent, these campaigns typically generate strong results despite lower impression volumes.
Competitor ASIN Targeting
This campaign targets selected competitor ASINs, placing your ads directly on their product detail pages. While these placements are used selectively, they can be effective when targeting high-value competitors with strong relevance.
Defensive ASIN Targeting
Defensive ASIN campaigns target products within your own catalog, placing ads on your product detail pages. This prevents competitors from advertising on your listings while promoting additional products to increase conversions and drive cross-sales.
Video Ads
Amazon video ads are high-impact and highly engaging, helping brands stand out in competitive search results. These campaigns require professionally produced videos, typically around 30 seconds, and Brand Registry enrollment to ensure optimal performance.
Sponsored Display
Sponsored Display campaigns extend your reach beyond search by enabling retargeting and audience targeting. They allow you to re-engage past shoppers, target specific categories, and advertise on relevant ASIN detail pages across Amazon.
Auto Campaigns
Auto campaigns use Amazon’s algorithm to select keywords and placements, making them ideal for discovery. With moderate budgets and brand terms excluded, these campaigns help uncover new opportunities that manual campaigns may miss.
Manual Campaigns
Manual campaigns are highly structured and keyword-driven, delivering the most control and scalability. All keywords are carefully selected, with bid modifiers applied to maximize top-of-search visibility and drive consistent sales growth.